Axmar Brygga launches multilingual website to attract more visitors from Europe

Published: 7/6

The seaside restaurant Axmar Brygga, located in the scenic Axmar Bruk in northern Gästrikland, central Sweden, has taken a significant step forward in its ambition to attract more international visitors. By offering genuine translations of its website into both English and German, Axmar Brygga hopes to reach a broader audience and strengthen its position as a popular tourist destination in Sweden.

New strategy for increased accessibility

Johan Björklund, the site manager, explains that this initiative is part of a larger strategy to make Axmar Brygga more accessible and attractive to tourists from across Europe. "We have seen increased demand from international visitors, and to meet their needs, we have decided to invest in translations into English and German. By clicking on the respective flags on our website, visitors will now access genuinely translated pages," says Johan Björklund.

Practical examples on Axmar Brygga's website

Visitors to Axmar Brygga's website who click on the English or German flag are met with well-crafted and SEO-optimized texts. However, choosing the Norwegian or Finnish flag redirects them to a Google-translated page. This clear example demonstrates the quality difference and user experience between genuine translations and automated translations. "We chose to start with English and German because these languages cover a large portion of our visitors from Europe. We see this as a beginning and hope to add more professionally translated languages in the future," says Johan Björklund.

The importance of a multilingual website

Having a multilingual website is crucial not only for reaching more visitors but also for signaling that the company cares about its customers and their experience. A structured and translated website can increase trust in the company and contribute to a more positive image of the business, as well as being search engine optimized for these languages, reaching a market much larger than just the Swedish one. A study by Common Sense Advisory shows that 75% of consumers prefer to buy products in their native language, and 60% of customers rarely or never buy from websites in languages other than their own. This underscores the importance of offering content in the languages spoken by your customers. "By investing in this solution on our website, we show our visitors that we take their needs seriously and want to give them the best possible experience. It is about creating a sense of belonging and making it easy and pleasant for them to plan their visit with us," says Björklund.

The right platform for the website

Having a website platform that easily enables publishing in multiple languages is crucial for reaching a global audience and improving the user experience. Such a platform ensures that companies can communicate effectively with their customers, regardless of language barriers. "We are very pleased to have helped Axmar Brygga with this installation and to see their international presence grow," says Joe Formgren at Svensk Webbservice, which offers the Swedish-developed publishing tool Yodo CMS, where both newsletters and genuine language translations are included as standardized add-on modules. By offering professionally translated pages, Axmar Brygga can now welcome and inform visitors from all over Europe in a more personal and engaging way.

Future prospects and further development

Johan Björklund is optimistic about the future and plans to continue developing and improving the visitor experience. "We are happy with the response we have received so far and look forward to welcoming even more visitors from all over Europe. Our ambition is to continue growing and improving our service, and we strongly believe that linguistic accessibility is a key component in this," he concludes. Axmar Brygga in northern Gästrikland, by implementing translations on its website, has taken an important step towards attracting more European visitors. By offering professionally translated texts in English and German, the seaside restaurant hopes to create a better user experience and strengthen its international presence. Johan Björklund, the site manager, emphasizes the importance of conveying the right message and creating a sense of belonging for all visitors. With a multilingual website, Axmar Brygga shows that they take their visitors seriously and are investing in long-term growth and development.

For more information and to compare the translations, visit: https://axmarbrygga.se